Style Guide

The Basics


Core Values

Tradition amongst both students and alumni.
Excellence in golf and academic practices.
Approachability for any player of any age or skill.

Vision Statememt

Katke is a playable pro-golf lab thriving within the community of its players. Ferris’ Professional Golf Management students bring together the best practices from many national-level courses, while its rich traditions build lifestyles in and around the sport of golf. Together, this provides an approachable and rich experience for anyone willing to take a swing.

Color

Pantone: 185C

HEX: #d31f38

C: 11

M: 100

Y: 83

K: 02

R: 211

G: 31

B: 56

HEX: #626f3b

C: 60

M: 39

Y: 90

K: 22

R: 99

G: 113

B: 58

HEX: #bec274

C: 28

M: 14

Y: 68

K: 0

R: 211

G: 31

B: 56

HEX: #f0e0b9

C: 6

M: 9

Y: 29

K: 0

R: 240

G: 224

B: 186

Pantone: 5455C

HEX: #c6c8ca

C: 22

M: 16

Y: 16

K: 00

R: 198

G: 200

B: 202

Pantone: 185C

HEX: #D31F38

C: 11.

M: 100

Y: 83

K: 02

R: 211

G: 31

B: 56

Web Typography

Vollkorn

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 & ! @ # $ % ( ) { }

Nunito

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 & ! @ # $ % ( ) { }

Print Typography

Vollkorn

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 & ! @ # $ % ( ) { }

typeface avenir

Print Typography Hierarchy

Primary Signature

Secondary Signature

Icon Signature

Typographic Signature

Improper Use

Unapproved Color

Removing Elements

Unapproved Background

Stretching

Unapproved Typefaces

Resizing Mark

Changing Letterspacing

Unapproved Border/Shape